Broaden Your Reach - Internationally
Mar 6th, 2009 | By admin | Category: International | Globalization | New Markets | Second Language Sites |Broaden Your Reach - Internationally
Want to reach Europe, Asia or other new markets?
We can show you how to do it affectively and economically by following a simple guideline we developed for our International clients that has proven results.
#1 Identify if you need a top level domain in each country. The short version of this is: if you have a “presence” (being sales or marketing representation) with a physical address you will likely benefit most from a dedicated Web Site in the particular market. More..
There are several primary reasons to have a dedicated second language Site in different countries:
A. You will reach the targeted visitor in their language. It is common in many countries to have an English and Local language option as well.
B. Search engines are becoming more and more “Localized” in the way they deliver results. So, if you are after more business in the UK, host your UK Web Site in the UK.
C. You get to take advantage of local search engines that will be looking to deliver results based on a local business. This also carries over in to the SEO opportunities associated with the Map version you have on your Site. Google now allows us to attach coupons to your Web Site’s results when visitors find you by searching within maps online.
So, by using a local business with a local address, visitors can see special offers and promotional advertisements that are attached to your Maps!
NOTE: BroadbandPC offers dedicated hosting in many key markets with excellent bandwidth and pricing. In fact, our International hosting is now the same cost as our US hosting plans!
2. Get the Sites translated locally! If you plan to actually get business from your International Web Site, you need a local translator.
The free online translators are not always as affective as a real person since they generally translate literally. Literal translations can create sub standard content and less traffic.
Don’t loose business in translation. Hire a local translator to create your copy.
We offer translation services in 16 languages. Chances are, we have a translator for your International marketing plan.
3. Crosslink your Web Sites to create a tighter “Web” of Sites. Be sure all of your Sites have links to each other. Not only will this help with sales conversions, but it will also help your search engine rankings since search engines look for what is referred to as a “Web” of reciprocal links between relevant Sites.
4. Add Analytics to your Sites. There are many analytical tools out there to help you understand your Web Site traffic. Our most commonly installed tool is Google Analytics. It is free and is an excellent way to track and report on your Site traffic. Plus, you can have all of your Site reports sent to you automatically every Week, month or however often you like. If you plan to be successful with your International Sites, you will have to pay attention to traffic patterns. The rules of the game changes on the Web and having a strong set of Analytical reporting tools will tell you most of what you need to know about your Key Words and phrases and the effectiveness of updates to your Site.
BroadbandPC offers free installation of Google Analytics (on every page) when you host 5 or more sites with us!
5. Submit to local and International search engines. Many countries have high ranked search engines that are found only in one country. And even the International search engines have a regional domain where you should submit Web Sites to. It is important that you submit your Web Site to all the major search engines of a given targeted country.
BroadbandPC offers Web Site Submission as part of all of our International packages.
6. Create a “content update schedule” so that you are prompted to update the Sites on a regular basis. Consistent updates are a key element for any successful Web Site. And if you can, attach a Blog to the Site and update it most often. Blogs are an excellent way to produce and maintain traffic to your Sites.
We make Globalizing your business a positive experience. When BrodbandPC manages your International Sites, you have one company you can use for every major aspect of your plan:
* Hosting
* Translation
* Site Maintenance / Updates
* Development
* Search Engine Optimizations
* Search Engine Management
* Strategic Planning
A great International Web presence is a click or a phone call away!
Expand your reach with us. Get started. View our current International packages here.
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Уборщица We can show you how to do it affectively and economically by following a simple guideline we developed for our International clients that has proven results…..
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